Using the cohorts package to analyse customer retention faster — Visualising customer and user retention is a useful way for e.g. retail and subscription businesses to keep track of how long customers and users tend to stay with them and spot differences in how cohort sizes change over time. While there are various approaches to customer retention, it may often…

A step-by-step guide to bringing Shiny to the cloud — Shiny apps and dashboards are highly versatile tools that allow end users to interact with data in various ways while app functionality is supported by R code running behind the scenes. However, for others to access and benefit from your work, you will need to think about where to deploy…

How computers could help authors and editors make better decisions — The publishing industry can be tough and highly competitive. Only a small fraction of manuscripts actually get published via a publisher and fewer still become bestsellers. The majority of aspiring novelists will therefore have to get used to having their manuscripts rejected by publishers over and over again. For publishers…

How leveraging NLP technology can help unveil what your customers are saying — Review sites and other sources of customer feedback offer companies overall ratings and computed scores to track their customers’ overall satisfaction. But these are essentially aggregated numbers that do not offer much help in identifying and quantifying specific strengths and weaknesses with regards to the customer experience.

How you can create a web app that tracks your favorite stocks — Comparing the performance of many stocks in a single visualization can be time consuming. It is particularly tedious if you want to do this over and over again. With the help of R and Shiny, you can easily create and track a stock portfolio to see how individual stocks perform…